May 17, 2011
Are You Offering “Retirement Insurance”? – Insurance Sales
Do you use testimonials to help you sell insurance or annuities? Using client testimonials or professional endorsements from accountants or attorneys can help to prove your credibility. And of course that can make you more trustworthy in the mind of your prospect. But most testimonials typically lack meaningful “substance”. By that I mean, they are usually too vague or ambiguous. They might tell people that you’re very professional or that your service is terrific. But they usually don’t actually say anything about the actual results you can produce, which is what your prospects really need to understand. Because that’s the easiest way for them to recognize your value, and have a reason to do business with you.
Which means that there is no excuse for not telling everyone about it. In fact, as an insurance agent, is it not your professional responsibility to inform people of various types of coverage they might need? And let them decide if they want it? So here’s a short, but honest and professional way to introduce retirement insurance to anyone.
It’s an actual example of work you’ve done, or what we refer to as a “case story”. And these case stories do not require any testimonial from the client. Because you compose them yourself. So they’re not only faster and easier to produce, but prospects enjoy reading them more than testimonials. What’s more, people psychologically trust the veracity of a “case story” more than testimonials.
Compliance — Beyond just continuing education, association membership will give you access to various different ways to learn about industry regulations and stay compliant in your business. Most associations have a website full of information, such as the latest legislation affecting the industry, upcoming industry events, product and carrier information, and forums where you can talk to other agents. In addition, industry magazines provide news, perspectives and alerts on the ever-changing insurance world.
But using our Hidden Wealth tax strategy, they created two more sources of annual retirement income – a $12,000 tax free lifetime pension, and another $10,000 of tax free income for 20 years. It also enabled them to pass $700,000 tax free to their children, and another $200,000 to their church. All together they are now projected to save more than $390,000 in taxes, and projected to gain at least $440,000 in retirement income using our Hidden Wealth tax strategy.
PS: If you would like to know who I am, and how I help people like you insure their retirement, please visit my website at mywebsite.com.
Follow Up Each Letter with a Phone Call Typically fewer than one out of ten will call you, but that does not mean they are not interested. Because it is normal for people to procrastinate, or be too shy to initiate the call. Do not underestimate the average person’s reluctance to pick up the phone and call a stranger – especially an insurance agent. So even if you do not get a call from them, you should call each one three days after mailing these letters.
Insurance Selling with Actual Client Examples As you can see from these examples, they can be relatively easy to compose yourself – from real client experiences. And whether you publish them on your website, in your newsletter, or simply share them with your prospects verbally – they can be more engaging and compelling than testimonials. Because they literally illustrate the actual benefits derived from working with you.
Cloude Raine always sees to it the quality of his work is fully delivered. See how much you can save on reliable, affordable Automobile Insurance, Cheaper Car Insurance .
Filed under Insurance by
