September 5, 2010
Initial Public Offering Basics For New Investors
When a privately held company goes public via an Initial Public Offering, it is one of the most significant milestones in the company’s entire history. Way it works is that the company issues share certificates to investors and gets listed on a chosen stock market. After the listing, the company’s shares can be traded on the market.
Before this can happen, there are a huge number of compliance issues, and the SEC has very strict regulatory requirements. Once the company manages to get through all the hassle, the benefits can be unthinkable massive. Over-subscribed IPOs in any market in the world tend to catapult the company into the top bracket virtually overnight.
The biggest benefit of an IPO is obviously the massive infusion of capital for financing ongoing operations and planned expansion of the business. It improves the company’s liquidity position and helps reduce debt. There is also a big uptick in brand recognition and trust in the company’s products and services.
The way an IPO works is that the SEC needs the company to file a registration statement along with a prospectus detailing every aspect of the company and its business. The prospectus will also include the company’s post-IPO plans and how the company plans to utilize the funds.
This process can be significantly eased with the help of the underwriters. It is their job to assist the company with the public offering. They’ll help the company move from being a private concern to a public company whose executives need to answer to the Board and every shareholder. But most importantly, they make a judgment about the IPO share price and the number of shares to be issued, and other aspects such as the timing and the market.
There are also changes in the way the company operates post IPO. Disclosures are mandatory, and the company has to file SEC statements and publish quarterly financial results. There’s also the AGM where the company has to answer to stockholders and important decisions about the direction of the company and its management are put to a vote. This is one big reason why companies hire new executives after an IPO, since there is a need for management who know how to run a public company.
The success of a public offering largely depends on the growth potential of the company and its sector, and whether or not the business has sound basics and a revenue model. But many IPO’s have failed inspite of having all this. It may be because they didn’t choose the right market or the right price, or chose the wrong time to go public.
A company could pull off a large IPO in the US, but the same might not be possible in Canada, where the IPOs are usually a little bit smaller and under priced. In Europe, a company has to take into account the situation not only for its own market, but also the conditions in every market in the EU, since the economies and markets of member nations are co-dependent.
During the dot-com era, anyone with a website willing to fulfill the regulatory requirements could launch an Initial Public Offering and become an overnight millionaire. Things are different now, and investors are looking for a safe bet with long-term potential. The process of getting listed as a publicly traded company is long and hard, but the flood of money that accompanies a successful IPO is well worth the effort.
In order to grow and expand, many companies will go through the IPO How process and make an Initial Public Offering (IPO) to the general public. A new IPO Prospectus valuation is usually made, and Canadian IPOs are becoming more common nowadays.
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