January 3, 2009
Reverse Mortgage Info Sites – Not Just Info!
You may have some financial hurdle to overcome. Perhaps you are 62 years old or older and have heard about using a reverse mortgage to help you solve your problem.
What you may have heard is that equity in the home can become spendable money, but the how of it isn’t quite clear. So you Google reverse mortgages to see what comes up.
How wonderful to see so much helpful information. There are guides, informational brochures, and all sorts of websites offering general overviews. You are definitely in the right place for getting started.
You quickly find a free guide that can be sent straight to you. Perfect! You enter your contact details and await your information.
Here is the catch: the websites offering free information are not just for your needs. They will record your information as a sales lead, for the purpose of making money.
Those owning the websites make profit from one of two ways: They are actual lenders looking to get back in touch with you to be your lender of choice if you choose to go forward with a reverse.
Selling leads is the other way these sites create profit. This is popular in the business of reverse mortgages. In fact, websites with the highest lead generation are often considered the most helpful as well.
These folks get your information and immediately sell it to a reverse mortgage company for them to contact you.
While you are waiting for your free information, much to your surprise, you get a call from a reverse mortgage lender. They remind you of the website you visited and let you know they are affiliated.
Perhaps you entered your contact details on numerous websites for free guides. This means that multiple companies will be contacting you.
And not just that; reverse mortgages companies can be persistent. They all want to earn your business, so count on more than one phone call from each company.
So, as you gather reverse mortgage information online, if you give out your contact info, prepare yourself for phone calls that you were not necessarily expecting.
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