January 7, 2011
Why You Should Manage Online Reputation
A clean and healthy product image is fundamental in any business. Nobody in his right mind pays top dollar on a product brand with questions about its reputation. And if a brand is as notoriously flawed as a 1976 Ford Pinto, you cant sustain market patronage for long. You might as well put out a new brand to reclaim your reputation, once youve done it right the second time. In fact, its easy to understand why the Pinto name didnt last more than a few years while a name like a Corolla has survived decades.
Your brand reputation not only guarantees respect from your market, which eventually translates to revenues. More than this, when the going gets tough and low sales leads your company being bought out by a competitor, your brand reputation can net you a windfall. That became clear when HP bought the Palm brand of cell phones for $1.2 billion, or when Tata Motors bought Jaguar and Land Rover from Ford for $2.3 billion. But can you find a buyer for a company whose brands have little or no sales? Chances are, you wont find anyone.
Nowadays, just being on the net can give you as much money or even more compared to just being a traditional brick and mortar business. While it’s easy for a global audience to contact you, your reputation online could be under constant attack by all sorts of gossip, damaging rumors, and damaging reviews.
You may select to ignore these. Apart from the fact that they basically can vanish as swiftly as they cropped up, these are probably not from people that are not influential enough that in can, in fact, damage the brand. Keep in mind, however, that it short bite-sized content that is tantamount to slander and libel from a ton of people can put all the hard work you put in your brand in jeopardy.
You could handle the situation through the legal system. File cases against the offending parties. Really think about this option, however, as it can damage your brand more than you realize. Sure, you might win the case but your brand may not be able to survive the war. You may win the little courtroom skirmish, but your profits can get absolutely obliterated while you’re doing it.
Thats why companies with brand protection high in their priority maintain professionals who are tasked to manage online reputation with the diligence and online vigilance to keep them abreast of whats being said about their brand online. There are internet tools that do this tracking well. Once the slightest upsurge in negative content start to appear, they start harnessing search engine reputation management to neutralize the threat.
Thats what it means to manage online reputation nipping the bud before it grows. SEO techniques can easily overwhelm offensive sites to bring them 5, 10 or more pages down a search engine result where nobody bothers to look, effectively dousing cold water into any defamation slander they contain, long before any damage can start eating away at your reputation.
In essence, online reputation management means that you take care of your brand. Do something about it the minute you find bad content about your brand when searching for yourself using a major keyword. Hire search engine marketing specialists who have a proven track record at manage online reputation repair services to assist you with reputation management.
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